Marketing and Strategic Communications
MANAGEMENT OF HUMAN TALENT
Marketing and communications, strategic creativity. Conceptualizador in branding and brand management with a comprehensive tour of the advertising world in colombia.
Creative Director in agencies, national and multinational companies such as: Abaco advertising, SSA, Contact/Bates, J. Walter Thompson, Field GREY, Ammirati Puris Lintas, CausaEfecto Strategic Communications.
Experience of more than 25 years in the market.
Marketing, strategic planning and advertising, creativity focused on brand building and sales management. Gustavo has directed the design and implementation of communication projects for major brands and companies in various segments of the market products and services.
She currently serves as a consultant and support team Iris Solutions in the areas of digital marketing, ATL, BTL, advertising, communication management and strategic branding.
New digital channels, new opportunities Xoma.
The new channels of communication and the extraordinary expansion of the virtual media have been an opportunity to Xoma, and their quests to build a more empathetic and close relationship with the guild doctor and all the actors of the health market in the region.
For these purposes, are implemented strategies focused on the improvement of the user experience, getting to know the multiple benefits of the functionalities and modules Xoma.
The growing challenge of the health market demand for fresh, human, and nearby strategies to the team Iris Solutions, for which Gustavo offers strategic support; Xoma an active relationship with the healthcare market with messages over digital channels that reinforce the public image of their brands. Passing on the benefits Xoma, the company enhances its value proposition and builds the preference of their current and potential customers.